OUR BEST DIGITAL

MARKETING TOOLS COVERED SEO + SEM + SMO = ROI (Return on Investment).

SEO - (Search Engine Optimization) Course

In a world where users’ first instincts are to go online to look up the answer for pretty much anything, search engine optimization should be the first thing on advertisers’ digital to-do list.

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SEM - (Search Engine Marketing) Course

Once your website “house” is in order through basic SEO techniques, you’ll be ready to drive more traffic to it through search engine marketing, or paid search the right-hand side of a Google search result page.

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SMO - (Social Media Optimization) Course

In the new digital world where users ignore most forms of advertising as “noise,” what is an advertiser to do? Most are turning to social media and social networks like Facebook, Twitter, etc.

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ROI - (Return on Investment) Course

So, what do you get with even a few tweaks to the execution of the well-worn acronyms above? ROI! And ROI in my book doesn’t mean more traffic to a website or a higher “brand affinity” score.

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